POJĎ HRÁT HOKEJ SERIES

The year 2017 brings many new developments to our Czech national team trading cards. One of the most significant is our cooperation with the project Pojď hrát hokej. Believe it or not, thanks to this cooperation, 15,000 packs will go directly to Czech hockey’s young prospects – boys and girls who play the game – through a special embossed parallel series.

The cards are delivered directly to clubs participating in the Pojď hrát hokej project. Every young hockey player receives one blue pack containing two cards: one featuring Czech national team mascots Ťuk and Puk, and the second featuring a random player from the current series. This non-retail collectible edition is distinguished by an embossed Pojď hrát hokej logo.

We can thank the proactive approach of the Czech Ice Hockey Association and its modern marketing for making this possible. The reactions from children clearly show how much excitement and joy they get from seeing their hockey heroes on trading cards.